In this issue of RIDE HIGH
Riding into Helsinki
TRIB3 Finland has opened a second studio that offers indoor cycling and reformer pilates – and where the ideal member comes just once a week. Co-founder Sami Hurme speaks to Kate Cracknell
More than a logo
A strong brand is your differentiator in the market, but how do you create one? Raphael Marinho, founder of fitness branding agency Creative Fit, shares his advice
The ABC of studio excellence, by XYZ
As we continue our Fit Guide series, we dive deeper into the fantastic new podcast that explores the secrets of the world’s top studios. Our journey this time takes us to Hong Kong – and to XYZ.
RIDE HIGH Issue 25 September 2025
Lise Kuecker
Indoor cycling can flourish if we stop rehashing old ideas, says the founder of Studio Grow, as she shares new thinking and learnings from around the world
Reframing neurodiversity
How can we better cater for neurodivergent individuals? By lowering the barriers but raising the bar, says Greg Austin, co-founder of Inclusive Fitness
