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Creativity, AI-style

Design has always been my first love and forte, from my early career in furniture design and textiles, through fashion accessories to 20+ years at BODY BIKE. I take pleasure in the meticulous detail of perfecting the user experience.

It’s why AI fascinates and alarms me in equal measure. There is no denying its power.

In our sector, I could point to operational examples of AI in action: the clubs such as GymNation in Dubai and Fred Fitness in the US that use AI to personalise customer service and programming. I could reference the likes of Keepme, whose founder shared a fascinating overview of AI’s capabilities as far back as RIDE HIGH issue #13 (April 2021).

But I am not an AI expert. I am a design aficionado, an indoor cycling advocate and someone who regularly calls for enhanced creativity in our spaces, experiences and brand voices. And this is how I approach AI: intrigued by its creative potential and with a realisation that I have much to learn.

It’s why two recent meetings, coincidentally taking place within days of each other, resonated so strongly.

In one, a new customer – a disrupter who wowed me with his vision and purpose – showed me a songwriting app called Suno. He first asked Chat GPT to bring his club concept to life, then fed these words into Suno and asked it to compose a song. Within seconds, having specified his desired genre, Suno generated an original song all about his club, performed by an AI singer and complete with instrumentals and bridges.

A gimmick, you might say – but imagine each studio in your club having its own theme tune or bespoke soundtrack.

In the second meeting, a long-time PR friend asked me to share my thoughts for BODY BIKE’s FIBO 2025 stand. I gave him 10 isolated words. Minutes later, AI had mocked up some visuals. Not the finished article for sure, but a great, thought-provoking start.

Imagine the impact of meeting your architect/designer already armed with visuals that bring your new studio ideas to life.

“Just think how many AI-led opportunities must exist to cost-effectively enhance our branded experiences”

I say it again: I am not an AI expert. In these two experiences, I know I have just scratched the surface. But my point is this: just think how many AI-led opportunities must exist to cost-effectively enhance our branded experiences and boost consumer engagement.

I was truly amazed by how easily ideas could be generated. I, for one, want to know more.

Uffe A. Olesen

CEO, Body Bike International A/S


In this issue of RIDE HIGH

Emma Masters

At Therapy Fitness in Queensland, Australia, mental health sits at the heart of the concept and positive ‘therapy’ is woven throughout. Its co-founder speaks to Kate Cracknell.

Jack Thomas

Global research from The Fit Guide reveals the good, the acceptable and the must-do-better of indoor cycling studios. So what are the biggest things studios can do differently? The Fit Guide co-founder shares his insights with Kate Cracknell

Set your riders up for success

In indoor cycling, bike set-up can make the difference between a good ride and a great ride. Download this free poster for your studio, with its QR code to launch our expert set-up video.

Bike4clubs

In Denmark, sponsored cycling events are a popular way to raise funds to keep smaller sports clubs alive. Bike4clubs takes it up another gear, say founders Jesper Sørensen and Hans Klarsø

The perfect set-up

Correct bike set-up is the foundation of a great indoor cycling workout – so you’d be surprised how many people get it wrong. Our resident expert Lee Smith explains how it’s done.

The Year of the Dragon

SC Fitness has refurbished its Solinca-branded club at Dragão Stadium, home to football team FC Porto. Daniel Vieira, head of sales & operations at Solinca, speaks to RIDE HIGH.

Exercise: The secret ingredient in medicated weight loss

How does exercise dovetail with medicated obesity treatment – and can it improve results? Behavioural scientist Dr Lou Atkinson shares her advice for clubs seeking to support those on weight-loss drugs

Conceived, powered and funded by BODY BIKE®, RIDE HIGH has a simple mission: to celebrate and champion the very best of indoor cycling, sharing ideas, stories and experiences from around the world to inspire the sector on to even bigger and better things. Subscribe for free by leaving your details below and we'll send indoor cycling's hottest news direct to your inbox three times a year.

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