I was watching the weather forecast on Danish TV the other day and was struck with a realisation. Not so many years ago, the maps used just two colours: blue for cold or red for hot. Today, there’s a full spectrum of colour, from yellow to blue, red, purple and burgundy.

With increasingly extreme weather conditions and a consumer expectation of accuracy, two colours no longer suffice. Fortunately, the forecasting tech and its colour palette are keeping up with these expectations.

My reflections turned to fitness and how it has diversified over recent years, gathering momentum in both directions: the likes of Hyrox at one extreme, recovery at the other; super-premium clubs at one, HVLP at the other.

Crucially though, as with the weather colour palette, our sector delivers at all points of the spectrum, offering unprecedented choice in how and where to be active.

But has indoor cycling achieved the same? The boutique consultant Lise Kuecker highlights the polarisation between rhythm and performance cycling. “We’re seeing a huge divide and it’s only getting bigger,” she notes.

So, what’s in the middle and how are we filling it with colour, innovating to ensure something for everyone within this fundamentally accessible discipline? Kuecker has a number of suggestions, from meditative cycling to the latest iterations of fusion programming. “Those who are doing exceptional things are still crushing it,” she says.

Of course, not every studio has to cover off every colour on the spectrum. You can – and arguably should – be unapologetic in your story and purpose. (See our branding feature ‘More than a logo’.)

Let’s take TRIB3 Helsinki as an example, an exceptional space that’s unlike anything else in that market. Targeting a very specific audience with a product I envisage as a bright shade of red, it has built its business model accordingly. “The people who like us, love us – once a week or less,” explains co-founder Sami Hurme. “If you go clubbing every night, it takes the fun out of it. The same goes for TRIB3. We know you will do other things.”

In other words, each cycle studio can successfully own its chosen shade on the colour spectrum – provided the numbers add up, of course. As a sector, however, we must find new ways to paint indoor cycling in every colour, or risk losing out to the disciplines that fill the gaps we leave.