Ever wonder what it takes to create a truly exceptional boutique studio? The Fit Guide podcast is on a mission to find out.

As an independent rating system for premium studios worldwide, The Fit Guide objectively assesses leading boutique brands to verify and celebrate excellence. Now, in its new podcast hosted by Fit Guide co-founder Jack Thomas, it dives deep into the stories behind the world’s leading studios.

“Instructors aren’t even allowed a plastic bottle on the stage, because it doesn’t embody sustainability.”

In the first of a new RIDE HIGH series – created in partnership with The Fit Guide podcast – we shine a spotlight on Storm Cycling, Dubai’s five-star indoor cycling studio.

In this fascinating podcast, founder Ivana Bruic opens our eyes to the incredible attention to detail that landed Storm Cycling top marks from The Fit Guide, scoring five stars both overall and for the class experience.

Listen to the podcast now to discover…

• • How Bruic defeated imposter syndrome to launch Storm Cycling
  • How Storm launched with every class already waitlisted
  • The most important question Bruic asks would-be team members
  • The rigour that goes in to protecting the brand
  • Why company culture has an influence on expansion plans
  • How absolutely everything in the studio has an SOP
    (it matters where towels are dry cleaned)

… and far more besides