What does it take to lift a boutique studio experience from good to great? This is the question that lies at the heart of a fantastic new podcast: Five-Star Fitness by The Fit Guide.
Launched this year by the founders of The Fit Guide, the podcast sets out to help the fitness industry thrive by sharing learnings from the world’s leading hospitality brands, as well as from award-winning clubs and studios.
“From day one, it was about hitting as many senses as we could, from visuals to music to scent”
In the last issue of RIDE HIGH, we heard from Storm Cycling founder Ivana Bruic. This time, the mic is handed to Bridge Hudson, founding instructor and now GM at Hong Kong’s XYZ.
Launched 12 years ago as a cycle specialist, XYZ has since grown to span three rooms and multiple disciplines: rhythm cycling, yoga, infrared heated movement and recovery classes that focus on mobilisation.
In this excellent podcast, Hudson shines a spotlight on the intricate thinking behind the customer journey, as well as some of the learnings he has brought across from adjacent industries and his own life experiences.
Listen to the podcast now to discover…
- How first-timer feedback shapes the XYZ experience
- Why a signature scent was top of the brand’s must-have list
- How each room has a different purpose, but all serve the same mission
- The #1 quality Hudson looks for when recruiting any team member
- The power of treating everyone as if already part of the community
- Why taking it personally is not a failing at XYZ – it’s the culture
- The one thing Hudson wishes all studio operators realised
… and far more besides
Related articles
