Around the world, news headlines spotlight a spiralling cost of living crisis, with inflation rampant, the cost of energy and food rocketing, businesses closing in the face of unmanageable bills and consumer disposable income heavily squeezed.
With the war in Ukraine on its doorstep and a traditionally heavy reliance on Russian gas, Europe feels especially embattled; in the fitness sector, trade associations are firing warning signals about existential threats to business.
The challenges aren’t limited to Europe, however, although not every country is feeling the same pinch: we spoke to a health club operator in Saudi Arabia who told us the cost of living crisis was “not something they were experiencing”.
So, how is our sector faring in different parts of the globe? We speak to operators across Europe, Asia-Pacific, Africa and the Americas to understand the region-by-region challenges facing our sector at the moment, and the strategies that might be deployed to navigate them.
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