Uffe A Olesen

Here’s to new opportunities

2020 is, finally behind us.

We certainly aren’t naive enough to suggest the challenges it brought our sector have disappeared as the calendar ticked over to 1 January 2021. However, after the best part of a year spent battling an invisible but all-to-present foe, the team at RIDE HIGH wanted to take this chance to focus instead on the positives. To encourage everyone to step back from the events of 2020, take advantage of the blank canvas and fresh perspectives of a new year, and look at the exciting opportunities within our reach.

With that in mind our article the Future of Indoor Cycling – is a compelling read. Bringing together a panel of global experts, it outlines some fascinating predictions for the indoor cycling sector in 2021 and beyond.

From technology-enhanced experiences to altered workout habits and patterns; ramped-up qualifications to a new breed of cycling instructor; esports and gamification to an expanded definition of hybrid; bespoke programming to AI, AR, VR and GAFA (Google, Apple, Facebook, Amazon), our experts dive into the trends that will shape our sector.

Their observations throw a detailed spotlight on some of the challenges we will continue to face, even post-COVID – challenges we must own and overcome. But to my eyes even more importantly, they also sow the seeds of new ideas, new opportunities, new hope at the beginning of a new year.

Thank you, to the whole panel for these invaluable insights.

Crucially, these opportunities aren’t out there in the vague, far-distance future. Such is the pace of change that they are things we should be thinking about right now. Operators and manufacturers alike must ensure they are briefed and ready to seize these opportunities, ensuring our sector fulfils its potential and inspire a whole new generation of passionate indoor cyclists.

Uffe A. Olesen
CEO, BODY BIKE International


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