Melissa Power
TikTok, Instagram and the cult of the superstar instructor have been bad news for indoor cycling, says the founder of MPowered and Cadence. She tells Kate Cracknell why she’s leading a movement to fight back.
Scent-sational
Signe Fjord has combined indoor cycling with aromatherapy to create a concept she calls Aroma Bike, adding new layers of experience to every class. She speaks to Kate Cracknell
Uffe A Olesen
As BODY BIKE marks its 27th birthday, its CEO celebrates his own milestone of 20 years with the company. He takes a walk down memory lane with Kate Cracknell.
David Watt
As Psycle celebrates its 10th birthday, its CEO outlines plans to scale the brand in the London market as a springboard to growth across the UK and beyond. He speaks to Kate Cracknell.
Gundula Cöllen-Sorger
The founder of BECYCLE and BEYOND, Germany’s trailblazing boutiques, tells Kate Cracknell how a visit to the Burning Man festival inspired a dramatic career change.
Selling normality in Ukraine
In the Ukrainian city of Odessa, Formula Wellness & Spa has re-opened its doors to offer members and employees a sense of normality in the face of the ongoing war. General manager Mariia Brezytska speaks to Kate Cracknell.
Tom Moos
The founder of Saints & Stars, Amsterdam’s eye-catching boutique fitness brand, gives Kate Cracknell the low-down on its exciting new launch: immersive group cycling concept Holy Ride
United Fitness Brands
In 2021, Joe Cohen, Robert Rowland and Hilary Rowland co-founded United Fitness Brands (UFB), bringing together their respective businesses – KOBOX and Boom Cycle – as the first step in creating a new ‘supergroup’ of boutiques. They update Kate Cracknell on the story so far.
Activism at Virgin Active
With its clubs now re-open, Virgin Active UK is unveiling a series of signature group exercise concepts, including new cycle classes created by cycle ‘activist’ Sarah-Jane Aboboto. She gives us a sneak preview.
We have lift-off
This summer, Apollo Travel Group opened the doors to a new sports and fitness hotel in Greece, hosting the Swedish Winter Olympics team the moment Greek tourism re-opened for business. Apollo Sports’ Daniel Giray speaks to Kate Cracknell.
