And the fitness industry is feeling the effect, with clubs shuttered, major trade events postponed and people limiting their travel.

In these times of trouble, it is human nature to focus on the challenges. We are certainly feeling them, as I’m sure our readers are.

But in these pages, we try to remain optimistic and focused on the opportunities.

And there is much to feel optimistic about, with indoor cycling thriving around the world – witness the likes of Barry’s entering the sector – and RIDE HIGH celebrating a double-digit milestone: our 10th edition.

We’re marking this milestone with a must-read edition – one that’s filled with the infectious energy of our cover star SJ Aboboto, and that explores everything from Flywheel’s lawsuit with Peloton, to the explosion of wellness travel, to the secret formula behind helping riders keep their cool.

It’s an exciting moment for me personally. When I came up with the idea for this magazine in 2017, I wanted to help grow the entire indoor cycling sector by sharing ideas, stories, experiences, insights, inspiration – all for free. Yet even with this ambitious vision for the magazine, I had no idea RIDE HIGH would so quickly become a go-to title for business owners and indoor cycling enthusiasts alike.

I feel both proud and lucky to have been able to bring this wonderful magazine to reality, and I very much hope you enjoy this latest edition. With 2020 also marking the 21st birthday of our company, we at BODY BIKE have a lot to feel grateful for. If you haven’t yet subscribed to RIDE HIGH, you can do so – for free – on our website, where you can also view and download the magazine’s full archive www.ridehighmagazine.com

Finally, if you have any feedback or topics you’d like to see covered in the magazine, please drop us an email: info@ridehighmagazine.com

We look forward to hearing from you.

Uffe A. Olesen
CEO, BODY BIKE International A/S