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Green shoots of hope

With the vaccine comes hope. A sense that gyms might finally be able to re-open for good. That we might once again be able to live our lives, among others, doing the things we love.

It has been a long time coming, this feeling of positivity, and it comes with caveats: some markets still struggling, restrictions likely to remain in many parts of the world. But finally, with vaccinations moving along at speed, we dare to believe the worst is behind us.

That’s bitter sweet for those who lost their jobs in this crisis, or whose businesses did not survive. It has been a cruel year and I truly feel for these individuals. If you are among them, I hope you find a way back into our energising, inspiring, health-enhancing industry very soon. And yet in spite of the challenges, my abiding impression is of a sector that has stepped up, moving fast and hard to meet a whole new set of needs.

A sector that has, with the health of the global population at stake, begun to more confidently position itself as an essential service. We must continue to move forward with this same sense of urgency, this same willingness to innovate, even as gyms re-open. Because if one thing has characterised the past year, it has been the pace of change – spearheaded, of course, by technology. That’s why it’s great to showcase so much innovation in this latest edition of RIDE HIGH, from traditional operators moving into the digital space – our interview with Absolute Group’s Ben Karoonkornsakul a great example – to online providers such as A STATE OF RIDE eyeing up collaboration with gyms. For in-club inspiration, there’s also an excellent piece by Ian Mullane of Keepme, which spotlights opportunities for operators to re-engagemembers and drive revenues as they rebuild from this crisis, as well as hands-on advice on getting members back in the group exercise studio. It is human nature, perhaps, to seize on the positives after a year such as this. But I do feel there are now positives. It has been uphill for a long time, and I for one am looking forward to the downhill ride on the other side.

Uffe A. Olesen
CEO BODY BIKE International A/S


In this issue of RIDE HIGH

Ben Karoonkornsakul

Rhythm cycling is experiencing huge growth in south-east Asia, spurring The Absolute Group to expand into an at-home model and a franchised, standalone virtual concept. Its founder and CEO Ben Karoonkornsakul speaks to Kate Cracknell.

Get the wheels turning again

Even as clubs and studios re-open, it is with significant restrictions on group exercise participation, as well as continued nervousness among many members. So, how can we maximise the number of people enjoying our indoor cycling offering? We ask the experts.

A State of Ride

As we continue our superstar instructor series, we speak to Matty Clarke, the co-founder and frontman of A STATE OF RIDE – a new programme, born in the fires of COVID, that’s eyeing up global growth both in and out of club.

Riding for Brain Health

A recent cycling event raised over £58,000 for newly formed charity Head for Change – but cycling isn’t just a way to raise money for Alix Popham, the former Welsh rugby international. It’s also part of a daily routine designed to slow his own cognitive decline. He speaks to Kate Cracknell

Artificial intelligence. Real results.

Pitch-perfect marketing, optimised class schedules, fine-tuned instructor line-ups… The opportunities presented by AI might seem too good to be true, but this is all achievable now, driving improved revenues and retention. AI expert Ian Mullane explains.

The Outside, Inside

Waiting for the technology to catch up, so fully immersive environments can transform all of our indoor workout experiences. Charles Pearce, founder of Immersive Gym, outlines his vision to Kate Cracknell

Jeff Veldhuizen

The future of indoor cycling is a convergence of fitness, equipment and the metaverses of the video gaming world, says the CEO of Expresso Fitness. He talks to Kate Cracknell.

Third Space

From signature concepts to pop-up outdoor venues to connectivity between gym floor, GX studio and the home, Chris Stanton and Susie Millen – performance master trainer and cycle master trainer for Third Space – give the low-down on the brand’s cycle programme.

Conceived, powered and funded by BODY BIKE®, RIDE HIGH has a simple mission: to celebrate and champion the very best of indoor cycling, sharing ideas, stories and experiences from around the world to inspire the sector on to even bigger and better things. Subscribe for free by leaving your details below and we'll send indoor cycling's hottest news direct to your inbox three times a year.

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