Green shoots of hope
It has been a long time coming, this feeling of positivity, and it comes with caveats: some markets still struggling, restrictions likely to remain in many parts of the world. But finally, with vaccinations moving along at speed, we dare to believe the worst is behind us.
That’s bitter sweet for those who lost their jobs in this crisis, or whose businesses did not survive. It has been a cruel year and I truly feel for these individuals. If you are among them, I hope you find a way back into our energising, inspiring, health-enhancing industry very soon. And yet in spite of the challenges, my abiding impression is of a sector that has stepped up, moving fast and hard to meet a whole new set of needs.
A sector that has, with the health of the global population at stake, begun to more confidently position itself as an essential service. We must continue to move forward with this same sense of urgency, this same willingness to innovate, even as gyms re-open. Because if one thing has characterised the past year, it has been the pace of change – spearheaded, of course, by technology. That’s why it’s great to showcase so much innovation in this latest edition of RIDE HIGH, from traditional operators moving into the digital space – our interview with Absolute Group’s Ben Karoonkornsakul a great example – to online providers such as A STATE OF RIDE eyeing up collaboration with gyms. For in-club inspiration, there’s also an excellent piece by Ian Mullane of Keepme, which spotlights opportunities for operators to re-engagemembers and drive revenues as they rebuild from this crisis, as well as hands-on advice on getting members back in the group exercise studio. It is human nature, perhaps, to seize on the positives after a year such as this. But I do feel there are now positives. It has been uphill for a long time, and I for one am looking forward to the downhill ride on the other side.
Uffe A. Olesen
CEO BODY BIKE International A/S
In this issue of RIDE HIGH
Get the wheels turning again
A State of Ride
Riding for Brain Health
Artificial intelligence. Real results.
The Outside, Inside
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