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It’s time to unite & inspire

“Let’s focus on what we bring mentally and emotionally as well as physically, making 2022 the year we truly become people’s happy place”

Over the last few months, the famous phrase ‘Keep Calm and Carry On’ has been going round and round in my head. No sooner do we begin to put one major challenge behind us, but another quickly appears on the horizon.

We’re seeing pressures on global supply chains cause consumer prices to head for the sky. We’re seeing worldwide logistics havoc and a major increase in energy costs. And of course, there’s always the spectre of one more dance with COVID.

It’s enough to leave even the most ‘glass half full’ among us filled with frustration, fear, anger, bewildermentand negativity, sapping us of our spirit and our creativity.

Back to square one.

After such an extended period of uncertainty, it’s hard for this personal response not to impact our professional mindset, too. Yet we have a place in the world, this wonderful sector of ours.

Consumers are proving this in their buoyant return to our facilities: evidence that the in-person experience, the social connection, will always have a role to play. And within this, indoor cycling goes from strength to strength, rising to the #2 spot globally in terms of most popular in-club class format; in the US, UK and China it’s #1

All of which gives us very real reasons to ‘Keep Calm and Carry On’ as we head into the new year. To force out our negative thoughts and choose positivity. Of course, we must all adapt. We must reinvest in our products and experiences. But my personal belief is that – particularly when each of us feels so personally battered by the last couple of years – we should start with ourselves. We can decide to be positive, kind and caring. We can task ourselves with bringing hope, motivation and a much-needed feelgood factor to our members, then gather our teams and inspire them to do the same. We can, as we discuss in the feature The making of a rockstar, give our instructors license to truly connect and entertain.Everything we do must be more consumercentric than ever, more focused on the human touch – on what we bring mentally and emotionally as well as physically.

So my advice? Scrap the normal rules, get all stakeholders involved and embrace their ideas to bring in the change that’s needed. It’s time to unite and inspire. Let’s make this our New Year’s Resolution, so 2022 is the year we truly become people’s ‘happy place’. Season’s greetings to you all.

Uffe A. Olesen
CEO, Body Bike International A/S

In this issue of RIDE HIGH

Simi Williams

Launching a new business is always a challenge, but add in a career change, relocation, economic downturn, COVID and first-time motherhood and many might have deemed it a challenge too far. Not so Simi Williams, the powerhouse behind Beyond Fitness, Lagos’s trailblazing new boutique. She speaks to Kate Cracknell.

Back in the saddle

The global health club sector is bouncing back post-COVID, and indoor cycling is right there at the forefront. Jak Phillips and Kate Cracknell review the findings of recent research from global group exercise powerhouse Les Mills.

Alejandro Ramos

Launched as a cycling studio in Mexico City in 2015, Síclo now has ambitions to become the world’s largest wellness community for the Spanish-speaking market. Its CEO and co-founder speaks to Kate Cracknell.

The making of a rockstar

What does it take to be a rockstar instructor? It’s one of those things, isn’t it: we all know when someone is one, but it’s hard to pin down exactly why – what the ingredients are that make up their ‘secret sauce’. Here, our panel of experts explain what they think it takes to be a group exercise superstar.

And breathe…

After 18+ months characterised by mask-wearing and recoiling from anyone who coughs even just once, we are – all of us – far more attentive to the quality and cleanliness of the air we’re breathing. Always an important consideration for small, enclosed spaces like cycling studios, air circulation has now become even more of a focal point. Because it isn’t just about smell or temperature any more. It’s about disease control – and members’ perception of the risk.

Go the extra mile

Yoga and pilates are hugely beneficial for indoor cyclists, as complementary classes that can help cyclists avoid injury and pain, as well as boosting performance in the saddle. We talk to the experts.

Conceived, powered and funded by BODY BIKE®, RIDE HIGH has a simple mission: to celebrate and champion the very best of indoor cycling, sharing ideas, stories and experiences from around the world to inspire the sector on to even bigger and better things. Subscribe for free by leaving your details below and we'll send indoor cycling's hottest news direct to your inbox three times a year.

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