A new era of working out
For the Chinese, the number two is considered harmonious and lucky. The superstitious among us might therefore have hoped for better things in 2022, but in the end, it proved to be another hugely challenging year.
As Russia’s illegal war in Ukraine rumbles on – see our interview with Mariia Brezytska, general manager of Formula Wellness & Spa in Odessa – our continued reliance on fossil fuels leaves us vulnerable, exposed to astronomical price hikes for the electricity, gas and oil we need to power our businesses and our lives.
Indoor cycling may not be power-consuming; it can even be energy-generating, as we discover in this issue’s must-read supplement, A Global Crisis? But beyond the bikes, ours is an energy-hungry sector.
So, what do we do? From smart facility management to embracing renewables, our experts share their short- and long-term advice in A Global Crisis? This is compulsory reading for us all.
One thing is for sure: we must not give up. What our sector brings to society – each and every club, gym and studio – is an essential health service. This is just one more crisis we must navigate, and navigate it we will.
In the meantime, I’d like to see us focus on providing fun in a world where there’s currently little fun to be had. After all, this crisis isn’t only affecting businesses. Individuals and families are overwhelmed by their own financial worries, and they are looking for release.
We can provide it. During the pandemic, we spoke to operators who had asked their trainers to recognise the stress everyone was feeling and not push too hard – to focus on making every workout fun and social. Let’s do similar now. Let’s put ourselves out there as places where people can escape and forget their worries for a while. This would be my vision now and, indeed, moving forward. We need to make fitness more fun.
That’s why I’m delighted that BODY BIKE is partnering with House of Workouts, as preferred supplier for its wonderful new SclptCycle programme. Targeting women in particular, SclptCycle is about happiness, and it has all the ingredients to be the next global fitness phenomenon. I hope it heralds a new era of working out for fun – one in which indoor cycling leads the way.
My very best wishes for the festive season and a prosperous 2023.
Uffe A. Olsesen
CEO, BODY BIKE® International
In this issue of RIDE HIGH
Fuelled by community
Reinventing indoor cycling
Selling normality in Ukraine
A Global Crisis?
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