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Notes from a trade show

As I pen this note, I’ve just returned from FIBO in Cologne. I have to say, it was great to see the event find its feet again post-pandemic. Challenges certainly remain for all of us, but the buoyancy we felt was hugely welcome and hopefully a sign of better things to come.

For me, a few key themes emerged. The first was notable interest in what I’m going to call body sculpting: not bodybuilding, but a definite quest for muscular definition among men and women alike, with long queues at the body composition stands.

Of course, developing a strong body is a good thing, but I do wonder if this risks becoming an aesthetic trend among the Insta generation. I would hate to see cardio and mobility slip down the priority list for the younger generations, just as holistic wellness moves into the mainstream for other sections of society.

With this in mind, I’m delighted to showcase Gundula Cöllen-Sorger in this edition of RIDE HIGH. The founder of BECYCLE and BEYOND, her rounded approach to fitness not only benefits members’ health but, she says, also saw the business through the pandemic.

Technology was another key theme at FIBO, with tracking and metrics now seemingly possible on almost every piece of kit. This is a topic we’ve given a lot of thought to at BODY BIKE, and I urge you to read our Mobile vs Console feature – a thought-provoking exploration of the future of onboard technology in indoor cycling.

For indoor cycling more generally, it was a story of two halves from FIBO attendees: boom markets characterised by innovation; other markets slowed by a lack of qualified, passionate instructors.

“Innovation is needed within the delivery of indoor cycling, and I’m very excited to see what AI brings to the table”

I certainly came away from the show enthused by delegates’ response to our sustainable vision and Smart+ Forest Green launch, but equally convinced that innovation is needed within the delivery of indoor cycling.

The Les Mills article shares six science-backed reasons why cycling deserves its place on the timetable. Yet for me, the continued relevance of this discipline will rely on there being some kind of fuel injection, and I’m personally very excited to see what AI brings to the table. Computer-generated programmes, animations, landscapes and avatars… all of this is unquestionably on the way, and soon. I’m excited to see what FIBO 2024 brings!

In this issue of RIDE HIGH

Clothing for when it matters

In Denmark, Fusion Sportswear System puts functionality before fashion to create “clothing for when it matters”. CMO Troels Vest Jensen speaks to RIDE HIGH about zero compromises, world records and a commitment to sustainability.

Mobile vs Console

When it comes to indoor cycling, what is the future of onboard technology? Will consoles stand the test of time or will mobile phones take over? RIDE HIGH asks the suppliers for their initiatives and predictions.

A sustainable agenda

When it comes to eco-friendliness, indoor cycling is off to a good start, as most studio bikes don’t need a power supply. Now operators and suppliers in this space are upping the sustainable ante still further, as RIDE HIGH reports.

The science of cycling

If you haven’t cottoned on to the power of pedalling, you’re missing out, says Les Mills writer Emma Hogan, as she highlights the latest science and shares six great reasons why indoor cycling is still riding high in clubs around the world

Gundula Cöllen-Sorger

The founder of BECYCLE and BEYOND, Germany’s trailblazing boutiques, tells Kate Cracknell how a visit to the Burning Man festival inspired a dramatic career change.


Dentists by profession, Sara Golshani and her husband Ali might not be the first people you’d expect to open a boutique cycling studio – but that’s exactly what they’ve done, and with an unusual twist. She speaks to Kate Cracknell.

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