In this issue of RIDE HIGH
Why health is the future of fitness
Switching focus from selling memberships to a broader health agenda. Moris Lahdo, CEO of ACTIVIO, has strong views on what the fitness industry must do to survive the advent of Apple and Google. He speaks to Kate Cracknell
Peloton: ‘A category of one’
Everyone’s talking about Peloton: the brand whose powerful combination of at-home bike and live-streamed classes has taken the fitness sector by storm. But what’s its secret, and what happens next? Kevin Cornils, Managing Director International for Peloton, speaks to Kate Cracknell
Phillip Mills
The vital importance of appealing to millennials, the secret of Peloton’s success, and the best cycling boutiques in the world. The founder and MD of Les Mills International speaks to Kate Cracknell
Fitness World – indoor cycling version 2.0
Fitness World, the largest chain of fitness clubs in Denmark, is in the process of launching a new indoor cycling concept at their 106 fitness centres. RIDE HIGH Magazine talks to Mie Sisse Konradsen, Group Fitness Manager at Fitness World, about their new concept.
