In this issue of RIDE HIGH
RIDE HIGH Issue 13 May 2021
Ben Karoonkornsakul
Rhythm cycling is experiencing huge growth in south-east Asia, spurring The Absolute Group to expand into an at-home model and a franchised, standalone virtual concept. Its founder and CEO Ben Karoonkornsakul speaks to Kate Cracknell.
Get the wheels turning again
Even as clubs and studios re-open, it is with significant restrictions on group exercise participation, as well as continued nervousness among many members. So, how can we maximise the number of people enjoying our indoor cycling offering? We ask the experts.
A State of Ride
As we continue our superstar instructor series, we speak to Matty Clarke, the co-founder and frontman of A STATE OF RIDE – a new programme, born in the fires of COVID, that’s eyeing up global growth both in and out of club.
Riding for Brain Health
A recent cycling event raised over £58,000 for newly formed charity Head for Change – but cycling isn’t just a way to raise money for Alix Popham, the former Welsh rugby international. It’s also part of a daily routine designed to slow his own cognitive decline. He speaks to Kate Cracknell
Artificial intelligence. Real results.
Pitch-perfect marketing, optimised class schedules, fine-tuned instructor line-ups… The opportunities presented by AI might seem too good to be true, but this is all achievable now, driving improved revenues and retention. AI expert Ian Mullane explains.
The Outside, Inside
Waiting for the technology to catch up, so fully immersive environments can transform all of our indoor workout experiences. Charles Pearce, founder of Immersive Gym, outlines his vision to Kate Cracknell
Jeff Veldhuizen
The future of indoor cycling is a convergence of fitness, equipment and the metaverses of the video gaming world, says the CEO of Expresso Fitness. He talks to Kate Cracknell.
Third Space
From signature concepts to pop-up outdoor venues to connectivity between gym floor, GX studio and the home, Chris Stanton and Susie Millen – performance master trainer and cycle master trainer for Third Space – give the low-down on the brand’s cycle programme.
