In this issue of RIDE HIGH
The power of the Brand
A strong brand can be the difference between business success and failure in a crowded market – but many fitness businesses still fail to recognise this, says Peter van der Steege, founder and CEO of branding specialist Fitbrand. He speaks to Kate Cracknell.
A connected fitness ecosystem
Mike Rounding, product manager for ANT+, talks to Kate Cracknell about the wireless ecosystem that’s helping exercisers get the workout data they want, whatever device they choose to use
Cycling: the anti-obesity drug
Scientists are currently exploring whether a hormone known as FGF21 can be used as a drug against diabetes and obesity. But new research suggests there may be a simpler option: our body will naturally produce far more FGF21 if it does a 60-minute indoor cycling workout
Riding high
When the Ministry of Sound says it’s going to host a week-long party on a bike, you know you’re in for a pretty special ride. Kate Cracknell pays a visit When the Ministry of Sound, south-east London’s iconic nightclub, says it’s going to host a week-long party on a bike… well, you know you’re in for a pretty special ride.
Beating the downward cycle of dementia
Can indoor cycling help alleviate the symptoms caused by dementia? Anders Justesen Lind – a physiotherapist working as part of an interdisciplinary dementia team in Frederikshavn, Denmark – reports
James Balfour
The co-founder of London boutique operator 1Rebel talks to Kate Cracknell about its ground-breaking new cycling amphitheatre
