In this issue of RIDE HIGH
RIDE HIGH Issue 16 May 2022
Bebe Ding
In 2014, the Ding siblings – Bebe, Calvin and Valerie – set out to bring a US-style boutique cycling vibe to Singapore. Their CRU brand has since gone from strength to strength, spanning multiple disciplines and locations, a digital platform, a US presence and plans to expand across south-east Asia. CRU’s master trainer and co-founder speaks to Kate Cracknell.
United Fitness Brands
In 2021, Joe Cohen, Robert Rowland and Hilary Rowland co-founded United Fitness Brands (UFB), bringing together their respective businesses – KOBOX and Boom Cycle – as the first step in creating a new ‘supergroup’ of boutiques. They update Kate Cracknell on the story so far.
Align Your Stars
In an omnichannel world, every health club operation should be putting content at the heart of its user experience, says Wexer CEO Paul Bowman – and clubs’ in-house stars are the magic ingredient.
Reclaiming The Crown
In January 2022, a team of cycling enthusiasts from Australia reclaimed what they considered to be ‘their’ Guinness World Record – for Longest Static Cycling Class. Kevin Moultrie, the man behind the motion, talks to RIDE HIGH.
A New Cohort
In the aftermath of lockdown, there’s a whole new community of people who turned to indoor cycling as a way to stay fit while stuck at home. How do we now encourage these individuals to come and sample the in-person experience? We ask the experts.
Power Play
Heart rate, RPM, power zones… Which training method should your club or studio use in its indoor cycling classes, and why? For Peaks Coaching Group founder and CEO Hunter Allen, it’s all about power. He shares his thoughts with RIDE HIGH.
